Healing Spoon Branding
Identity Design
Fall 2024
Branding for a community-based food service organization. Healing Spoon centers on the mission of delivering nutritious, medically tailored meals directly to individuals’ homes. The brand emphasizes warmth, care, and health.
The logo—a simple spoon—evokes the comforting childhood memory of eating warm meals with a spoon, symbolizing both nourishment and emotional connection.