Air Company Rebranding
Identity Design
Spring 2024
A rebranding of the American Classic Arcade Museum with the goal of making the brand identity more resonating and eye-catching. Inspired by the classic red arcade button and the pixelated aesthetics of retro video games, the logo is combined by a pixel letter A and “arcade museum” in all cap sans serif. The brand color palette is extracted from the four typical colors of arcade buttons that are bold and cheerful.
Identity
Stationery
Application